For Drip Tape, the challenge was more than creating a subscription—it was about designing a brand that seamlessly bridges two passions: coffee and music. The market is filled with standalone services, but few offer a true blend of tangible and emotional connections.
This project presented the opportunity to craft a compelling visual identity that honors the nostalgia of mixtapes, integrates the ritual of coffee, and resonates with a niche audience. The goal was to turn everyday moments into a harmonious, personalized experience.
For Drip Tape, I led the brand development to unite coffee and music enthusiasts through shared rituals. Beginning with a Strategic Debrief, I shaped a vision rooted in rhythm and connection, then developed a brand territory inspired by tape reels and kinetic typography. This reflected the harmony of both worlds, resulting in a functional, emotionally resonant brand blending nostalgic rituals. Its visual language extended to packaging—including reusable coffee canisters, cassette tapes, and CDs—creating a tangible mixtape theme.
What I Did:
Strategy: Strategic Debrief, Positioning, Core Values, Competitive Audit, Name Generation, Strategic Narrative
Design: Design Direction, Symbols & Wordmark, Signature Phrases, Iconography System, Visual Brand Guidelines, Packaging Design (reusable coffee canisters, cassette tape, CD)
Drip Tape's digital platform is the gateway to its vibrant brand, connecting users to the essence of rhythm and personalization. An engaging, interactive questionnaire gathers coffee and music preferences, tailoring subscriptions to individual tastes. This digital touchpoint doesn't just collect data; it builds an emotional connection, immersing users in the brand's unique fusion of nostalgia and modern convenience, all while showcasing Drip Tape's bold, creative spirit. Our social media then amplifies this, fostering a vibrant online community through engaging visual content, showcasing our unique aesthetic and inviting users to explore their personalized rhythm.
What I did:
Digital Direction
Figma Design
