For this project, a visionary client sought to revolutionize urban planning's image, a field traditionally seen as staid and conventional. They commissioned a brand identity that was raw, rebellious, and unapologetically cool. My role was to translate this bold brand concept into a fully functional and intuitively navigable digital platform from the ground up. I joined the team to bring this unique vision to life online, shaping the entire website's architecture and developing its robust presence.
My role on this project involved meticulously shaping the digital experience, extending beyond the established brand identity. I planned the website's structure, ensuring the unconventional brand narrative translated into an intuitive yet engaging user journey. The core goal was to strategically balance the client's rebellious vision with practical usability, guiding visitors through their unique "punk urban planning" ethos without sacrificing clarity.
Bringing this vision to life, I developed the entire website on WordPress. This comprehensive build involved not only implementing the edgy visual brand and unique content strategy but also configuring the platform for robust, seamless functionality. The result was a distinct, highly functional online presence that powerfully embodied the brand's pioneering and unconventional spirit.
What I did:
Website Structure & Information Architecture: Defined site map, navigation flows, and content hierarchy.
User Experience (UX) Planning: Designed user journeys for intuitive interaction within the brand's unique framework.
WordPress Development: Built the complete website on the WordPress platform.
Custom Theme/Template Implementation: Ensured accurate brand integration and execution of unique visual elements.
Content Integration: Placed all text, imagery, and interactive elements.
Responsive Design Implementation: Ensured optimal viewing and functionality across all devices.
