In designing FLIGHT's brand identity, the core challenge was to translate its mission into a visual language that deeply resonates with both students and mentors. The program required an emblem that embodied its themes of community, teamwork, and growth, while also serving as an inspirational symbol for students embarking on their academic journeys. This presented a clear opportunity to craft a meaningful design that not only communicated the program's purpose but also inspired trust and motivation among its stakeholders.
The creative process for FLIGHT's brand identity began with a Strategic Debrief and collaborative workshops with the board of directors, ensuring the program's vision was deeply embedded from the outset. Through 1/1 stakeholder interviews and iterative feedback, we gained crucial insights that informed the brand's visual direction and positioning. This foundational phase allowed us to translate FLIGHT’s mission into a compelling visual language.
The result is a core visual identity centered around the logo—a pair of hands nurturing a cardinal. This emblem powerfully embodies the essence of mentorship and success; the hands represent the mentors' guidance, while the cardinal symbolizes the students’ growth and readiness to soar. This strategic visual identity firmly strengthens the program’s positioning as a cornerstone of opportunity and empowerment.
What I did:
Strategic Debrief & Stakeholder Interviews
Collaborative Workshops & Ideation
Brand Positioning & Core Messaging
Logo Design & Core Visual Identity Development
